Who we are

Alsaggaf Trading — HAYAH

Official profile of Alsaggaf Trading and the HAYAH brand.

Introduction

Introduction

Alsaggaf Trading has been a trusted destination for women’s fashion accessories in Saudi Arabia since 1990, founded with an ambitious vision. Over three decades, we strengthened our position by offering a diverse, modern selection aligned with global trends. We are especially known for curating luxury evening bags with exceptional variety and thoughtfully balanced pricing.

Our Mission

Our Mission

To delight women by providing high‑quality products that reflect elegance—while keeping pace with fashion trends and offering competitive pricing.

Our Goals

Our Goals

Strategic:
• Sustain leadership
• Expand points of sale nationwide
• Innovate and develop new products

Operational:
• Highest customer satisfaction
• Strict quality standards
• Fair pricing
• Stay ahead of trends

Our Values

Our Values

• Excellence & quality
• Trust & transparency
• Elegance & refinement
• Outstanding customer experience
• Continuous innovation
• Fair pricing
• Respect for heritage

Our Commitment

Our Commitment

We remain committed to ongoing growth and improvement—so we continue to be a first choice for women seeking elegance.

Where elegance meets quality.